messaging, copywriting, and email marketing servicesMarketing that finally matches the business you've built.
Your copy shouldn’t make you question your business. It should support what you’ve already built and where you’re going next.
Sometimes that means getting clear on your message.
Sometimes it means handing everything off.
Sometimes it means having support as you show up consistently.
Either way, the goal is the same: words you trust and a lot less friction between you and the right clients.
Brand Voice & Messaging Strategy
$1450 CAD + TAXThis is a one-off deep dive to clarify your voice, positioning, and messaging foundations so you know exactly what to say before you write another word.
If you’re stuck rewriting, overthinking, or second-guessing every line, this gives you the clarity you need to move forward, whether you write the copy yourself or confidently hand it off later.
Because if you’re rewriting the same headline for the 19th time? It’s not your sentences, it’s your strategy.
What’s in the price:Onboarding questionnaire
So I can dig into your audience, offers, and goals before we meet.90-minute Strategy Call
I’ll interrogate your brain (nicely) to pull out the good stuff with the right questions.Custom Brand Voice & Messaging Strategy
A written playbook you (and your team) can use across your website, sales pages, and emails.One round of edits
To make sure everything feels right and sounds like you.
Sales Page Copywriting
$2500 CAD + TAXThis is for established offers that need clearer, more confident sales pages.
You know your course, membership, or program works. You have the client transformations and social proof to prove it. But explaining it clearly, confidently, and in a way that actually moves someone to take action? That’s where things get complicated.
I write connection- and conversion-focused sales page copy that clearly communicates the value of your offer, supports readers through the decision to work with you, and makes selling feel easier and more natural. (And even more fun!)
The goal isn’t to pressure people into buying. It’s to offer the kind of clarity that builds trust and makes “yes” feel like the obvious next step for the right people.
I take on a small number of sales page projects each quarter so I can go deep: shaping pages that support your launches, reflect your growth, and give you something solid to stand behind every time you share the link.
If you want sales pages that do more than explain (AKA actually help you sell) this is for you.
What’s in the price:Comprehensive questionnaire + kickoff call
So I can fully understand your business, your offer, and how you want this page to feel before we write a single word.In-depth review of your offer and existing social proof
I dig into your program, results, and client experiences to clearly articulate the real transformation you provide.Long-form sales page copy
Strategic, conversion-focused copy that creates a strong, steady foundation for your launch — and supports selling with confidence.Two rounds of revisions
So the final page feels right, sounds like you, and is something you’re genuinely excited to share.Collaboration with your designer (if needed)
To make sure the copy and design work together seamlessly.Optional add-ons
Pre-launch and/or active launch email sequences to support your sales page and carry the message through your launch.
Sales Page or Website Audit
$397 CAD + TAXThis is for when your copy is almost there… but something still feels off. It’s ideal if you want expert direction before deciding what to change yourself, or whether you need to outsource the project.
Maybe it’s not converting the way you expected, or you just want a professional set of eyes to tell you what’s working, what’s not, and what to do next.
I’ll review your copy with both strategy and real-world usability in mind so you’re not left with vague feedback or a list of changes you don’t know how to implement.
What’s in the price:Strategic review of your copy
A full audit of one long-form sales page or up to five website pages, focused on clarity, positioning, flow, and conversion.
Clear recommendations
A concise summary of what to adjust, why it matters, and where to focus first.
Loom walkthrough
A recorded walkthrough where I explain my thinking so you understand the strategy behind every suggestion.
One rewritten section
A fully rewritten section you can plug in immediately, or use as a model for updating the rest of your page.
The G6 Email Lounge
$127 CAD + tax/MONTH
$327 CAD + TAx/quarterThe G6 Email Lounge is monthly email marketing support for entrepreneurs who want to write better emails, stay consistent, and finally feel confident hitting send.
Because templates are GREAT. But when you can strategize with and get personalized feedback from a real-life copywriter every week? Your emails get clearer, stronger, faster to write, and way easier to actually send.
This is your done-with-you support system for newsletters, welcome sequences, launch emails, lead magnets, and opt-in copy, without needing to outsource everything or figure it all out alone.
What’s in the price:Weekly email copy review
Newsletters, welcome sequences, launch emails, opt-in pages, lead magnets… if it touches your email marketing, I’ll review it and send back personalized suggestions to sharpen your messaging, refine your voice, and improve your conversions.Weekly Inbox Fuel prompts
One new, strategic email idea delivered every week so you never sit there wondering, “But what do I SAY??”1:1 chat support
When that hotline blings, it can only mean you’re stuck on your emails. I’ll be there inside Slack with clarity, direction, or a lovingly aggressive pep talk.Monthly group call
Drop in to ask questions, talk strategy, get feedback, or lurk while absorbing the wisdom.Email templates + resources
A growing library of outlines, tools, and cheatsheets so you can start every email or sequence from a strategic foundation.30-minute 1:1 kickoff call in your first month
So you can plan your welcome sequence, create your newsletter structure, prep for a launch, or get clarity on what to focus on first.
How It WorksGet In TouchFill out my inquiry form and I’ll get back to you to book a super chill discovery call. We can chat about your needs, goals, and favourite form of caffeine. And, you know, make sure we’re a good fit for each other.
Get In My CalendarIf we’re moving forward together, you’ll book your project start date and pay a deposit to secure your spot. Then you’ll enter onboarding paradise so we can get absurdly clear on your business.
Get copy that worksYou get back to what you do best (being awesome), and I’ll sift through the messy bits to shape messaging and write copy that feels natural to you and irresistible to the right clients.
"I feel confident that my new copy will help me hit the business milestones I’m dreaming of."
Before working with Gerry, I felt overwhelmed at the idea of writing about my offers and communicating my value. I had confidence in my skills but felt like something was being lost in translation to my audience.
Now, I have a new sense of confidence and clarity surrounding my primary offers and feel like I can finally access the right words and tools to communicate that to prospective clients. My business feels more "real" than it did before, and I feel confident that my new copy will help me hit the business milestones I'm dreaming of.
Kayleigh Johnston, Evolve32 Media Inc.This work isn’t just about copy. It’s about confidence.Because when your words feel right, you stop doubting yourself.
That’s when marketing makes sense, selling feels easier, and your business grows in a way that actually feels right.