I help you stop overthinking your emails and start sending the ones that connect with the right people.

Hi! I’m Gerry.

I’m the kind of person who’ll sniff every candle in HomeSense, covet my Owala, and blast Ke$ha on repeat like it’s 2012.

I love a good messy bun, a new pair of Aligns, and “Gerry weather” (aka crisp fall temps and an excuse for a hot bevvie).

But while I am unashamedly a basic-ass bitch, when it comes to your email marketing, I go deep.

Because here’s what I know for sure:

You don’t hate email.

You hate not knowing if what you’re sending is working.

You hate wondering if you’re being annoying.

You hate overthinking every subject line and second-guessing every sequence.

And I’m aggressively passionate about solving that exact problem.

Here’s how we build an email strategy you can trust.

We don’t start with what to write. We start with why you’re sending it.

Because when you’re clear on the role your emails play in your business, writing (and hitting send!) gets a whole lot easier.

I ask the right questions, find what’s actually getting in the way, and help you build a strategy that makes sense for your brain, your brand, and your business.

Clients come to me with abandoned newsletters, scattered launch plans, underperforming welcome sequences, or the persistent feeling that their emails “should be working better.”

They leave with a clear plan, stronger emails, and the confidence to hit send without feeling spammy.

Spoiler: I did not take the straight career path.

Long story short? It started with a Coffee Crisp commercial.

Long story slightly longer? I’ve always loved words and marketing.

As a kid, I memorized commercials, recited taglines, and sang every jingle (poorly, but enthusiasticcally). I studied Communications, worked at a marketing agency (for approximately zero dollars), and eventually realized: mainstream marketing wasn’t it.

I wanted connection and humanity.

I just wanted to FEEL SOMETHING DAMNIT. 

So I detoured into healthcare, parenting, and childbirth education. It was work that felt ethically good, but creatively draining. Writing pulled me back. And this time, I knew exactly what I cared about:

  • Marketing as a relationship

  • Selling as a service

  • Email as a community-builder

Now I help online service providers build email strategies that support their long-term business goals, without the pressure to be louder, pushier, or constantly “on.”

And, yeah… I get to do it without ever stepping into a pair of hard pants!

Things you’ll probably get sick of hearing me say:

Words Matter.

And they should be used to accept, affirm, and support people and their lived experiences.

This is a judgement-free zone.

Come as you are, share your ideas, and know that I’m listening with open ears.

Fuck That Shit.

I’m not about doing things the way they’ve always been done. I’m about creating a way forward that works for you.

What feels right for you?

Yes, I kinda do this for a living. And at the same time, it will always be your business.

My vibe is

Overusing the
word “vibe”

Bringing
the snacks

Riding in the
passenger seat

Telling
the story

Going against
the grain

When I’m not typing, you’ll probably find me:

  • Telling my dog how beautiful he is

  • Playing Uno with my kids

  • Lifting heavy shit at the gym

  • Watching Netflix in bed

  • Plotting my next cup of tea

"The whole process felt really supportive. Not only did I get so much clarity on my own offer, but after working with Gerry, I feel like my confidence and my passion for the service I provide has amplified."

Nicole Pasveer, Motherhood and Entrepreneurship Coach

Long story short (again, but for real this time).

I’m Gerry, your email marketing strategist and support system.

I’ll help you build a strategy you trust and feel confident implementing, so every send feels intentional… and maybe even a little fun.

Let's work together