I help you say the thing you’ve been trying to say.

Hi! I’m Gerry.

I’m the kind of person who’ll sniff every candle in HomeSense, covet my Owala, and blast Ke$ha on repeat like it’s 2012.

I love a good messy mom bun, a new pair of Aligns, and “Gerry weather” (aka crisp fall temps and an excuse for a hot bevvie).

But while I am unashamedly a basic-ass bitch, when it comes to your business, I go deep.

I’m here to help you find the words that feel right to you and your clients.

Because the right message doesn’t just make selling easier — it makes your business sound like the one you’ve been running all along.

Finally.

How your braindump turns into clarity…

Believe it or not, actual writing is like 30% of my job. The rest?

  • Listening so hard it could qualify as an Olympic sport.

  • Spotting your differentiators — the ones you didn’t even realize were special.

  • Turning your messy braindumps and rambly voice notes into a message that finally makes sense.

  • Making sure the strategy behind your words is as on-point as the copy itself.

Clients come to me with abandoned drafts, existential spirals, and sites that aren’t converting the way they should. They leave with words that finally feel right and the guts to hit publish.

Spoiler: I did not take the straight career path

Long story short? It started with a Coffee Crisp commercial.

Long story slightly longer? I’ve always loved words and marketing.

As a kid, I memorized commercials, recited taglines, and sang every jingle (poorly, but with heart). I studied Communications and worked in a marketing agency (earning approximately zero dollars), and eventually realized: big-brand marketing wasn’t it.

What I wanted was connection and humanity.

I just wanted to FEEL SOMETHING DAMNIT. 

So I detoured into healthcare, parenting, and childbirth education. Work that felt ethically good, but left me creatively drained. Writing pulled me back. And this time, I knew I wanted to do it differently:

  • Marketing that feels safe, not pushy.

  • Selling as a service, not a cringe-fest.

  • Copy that builds confidence and connection instead of doubt.

Now I get to help other business owners do the same: find the words they’ve been trying to say all along, and finally feel good about how they show up. (And I get to do it without ever stepping into a pair of hard pants!)

Things you’ll probably get sick of hearing me say:

Words Matter.

And they should be used to accept, affirm, and support people and their lived experiences.

This is a judgement-free zone.

Come as you are, share your ideas, and know that I’m listening with open ears.

Fuck That Shit.

I’m not about doing things the way they’ve always been done. I’m about creating a way forward that makes sense for you.

What feels right for you?

Yes, I kinda do this for a living. And at the same time, it will always be your business.

My vibe is

Overusing the
word “vibe”

Bringing
the snacks

Riding in the
passenger seat

Telling
the story

Going against
the grain

When I’m not typing, you’ll probably find me:

  • Telling my dog how beautiful he is

  • Playing Uno with my kids

  • Lifting heavy shit at the gym

  • Watching Netflix in bed

  • Plotting my next cup of tea

"The whole process felt really supportive. Not only did I get so much clarity on my own offer, but after working with Gerry, I feel like my confidence and my passion for the service I provide has amplified."

Nicole Pasveer, Motherhood and Entrepreneurship Coach

Long story short (again, but for real this time)

I’m Gerry — your messaging strategist and DIY copywriting mentor.
I’ll help you find the words your clients have been waiting to hear, so you can stop second-guessing and start making more coin.

Let's work together