The un-mess your message kitGet the message clarity that makes every single piece of copy easier to write.
Without reinventing your niche, your offers, or your personality.
Here’s what nobody tells you about writing your own copy…
Writing is the output, not the foundation.
You can’t write clearly about a message you’ve never fully defined.
You might know your offers, your process, and your skills. But the deeper pieces underneath them?
Your transformation
Your approach
Your difference
The thread that ties your work together
…those parts usually stay trapped in your head.
So when you sit down to write, your words have nothing to stick to. Everything feels confusing, repetitive, overthought, or just… not like you.
So you end up rewriting the same paragraph twelve times, hunting for the perfect template, scrapping said perfect template because the blanks feel too blank-y, and then:
Scrolling for inspiration that somehow turns into overwhelm
Tweaking words instead of the meaning behind them
Rage-closing the doc and watching HGTV instead (guilty!)
But these are all attempts to fix the writing, when the real problem is the message underneath it.
Before the words comes this…
To write clearly, you don’t need “better words.” You need the message those words are meant to express.
One that’s clear, grounded, and actually reflects what you do, why it matters, and what makes your way worth choosing.
And when that message is defined:
writing becomes faster and easier
showing up feels lighter
selling feels like explaining, not performing
your voice comes through clearly
your confidence comes back (or shows up in the first place)
your ideal clients understand you more quickly
and everything you write feels more like you
This is the foundation your marketing has been missing.
Hi! I’m Gerry.
Writer, messaging strategist, and professional de-spiraler for people who are brilliant at their work and terrible at explaining it.
I help service providers, creatives, coaches, and founders turn random braindumps into clear, strategic messaging.
And no, you don’t need a whole rebrand, a personality transplant, or twelve new offers.
You just need someone to ask you the right questions so you can finally say the thing you’ve been circling.
Which, coincidentally, is why I created…The Un-Mess Your Message Kit
Your DIY but expertly-guided messaging workbook.
(But it’s not a regular workbook… it’s a cool workbook.)
This kit helps you talk about your work with confidence, ease, and personality. Filled with exercises, prompts, examples, and a reference tool you’ll actually use, it’s built to pull clarity out of your brain and turn it into language you believe in.
When you un-mess your message, you’ll be able to:
clearly explain what you do in simple, confident language
describe your offers so the value is instantly understood
write in a voice that actually sounds like you
know what you’re trying to say before you start writing
It’s messaging clarity that finally makes sense and actually helps you write.
Here’s what’s included in The Un-Mess Your Message Kit
This workbook walks you through the deeper pieces of your message and helps you turn “I think I know what I mean?” into “Ohhhh… THAT’S what I’ve been trying to say.” All without me hovering in the Google doc with you!
You’ll move through each section with thoughtful prompts, simple frameworks, and real-life examples that make clarity feel obvious, not overwhelming.
1. Your Core Message
Say what you do in simple language people actually understand (and remember).
2. Your People
Not vague “women aged 25-50 who like iced coffee,” but what your people really struggle with, value, want, and need from you.
3. Your Difference
Your approach, philosophy, process, point of view; the stuff that feels obvious to you but is actually deeply differentiating.
4. Your Transformation
The emotional and practical shift you create, because both matter.
And once the deeper pieces are named, you’ll pull it all together with:
5. Your Message Map
A one-page messaging snapshot you’ll use every single time you write anything.
6. Your Voice
The mechanics of how you sound on the page: your tone, rhythm, and language.
7. Your Voice Map
A clean, usable reference so you can stay consistent when you start to “sound professional.”
8. Put-It-to-Work Examples
Real examples and micro-copy to show you how your clarity translates into websites, sales pages, emails, bios, and even DM conversations.
$47 CAD $37 CAD
Use code MESSY10 from Nov 27 to Dec 4
This isn’t interesting-yet-unusable theory.
It’s “let’s actually put your messaging to work.”
This kit is screaming your name if:
You know your work is good but struggle to explain why.
You really want writing your own copy to feel easier.
You’re tired of churning out generic or stiff copy.
You want to feel confident talking about your work anywhere.
Basically, if you’ve ever said, “I just need someone to help me find the right words…”
This is that.
And yes, this kit still works even if…
Your business is complex.
Great! Complexity isn’t a problem, it’s actually something this kit helps you untangle.
You’ve done messaging work before.
Most messaging work stops at high-level definitions. This kit helps you dig deeper into what makes your work work AND helps you implement what you’ve uncovered.
You don’t consider yourself a strong writer.
You totally don’t need to be, because clarity is like 80% of the work. The rest is just typing.
$47 CAD $37 CAD
Use code MESSY10 from Nov 27 to Dec 4
here's what starts to happen when your message is clear:You sit down to write and (woot!) don’t immediately lose the plot.
Your ideas have purpose, your voice sounds like you, and your writing feels intentional instead of “here’s a brain dump, good fucking luck.”
You finish an email without accidentally spiraling into a niche crisis, your offer descriptions actually describe your offer, and your writing takes minutes, not your entire life
(And then you get to sit down with your coffee feeling… extremely pleased with yourself.)
This might sound strange coming from a copywriter, but you don’t need perfect writing to market your business.
You just need a clear message to write from.
So let’s stop guessing and make everything feel easier, ASAP.
$47 CAD $37 CAD
Use code MESSY10 from Nov 27 to Dec 4