Un-mess your message so people instantly get what you doMessaging strategy and copywriting support for entrepreneurs who want words that finally work.
The problem isn’t that you have nothing to say. It’s that your words are currently… misbehaving.
Sometimes they show up all at once: chaotic, rambling, and spilling into 17 different Google Docs.
Other times it’s total witness protection. Your brain’s like: “Copy? Never heard of her.”
So you end up stuck in the middle: tweaking, deleting, rewriting, overthinking and still not loving how it sounds. Or worse… wondering if you’re even saying the right thing to the right people.
No wonder your drafts are collecting dust instead of clients.
This is where I thrive.
Like, literally, it’s my moment to shine. Hand me your rambling draft, your 2 a.m. voice note, or the “sorry this is such a mess” braindump, and I look like a detective with red string on a corkboard — pulling out the core message that makes your whole brand click.
And the aha isn’t just “this sentence is smoother now.” It’s “this is the story your clients have been waiting to hear.”
Positioning, storytelling, and clarity. All lined up so your ideal clients instantly recognize themselves in your message.
Clients tell me all the time, “You just get me.” Which is cute — but actually, I get your message. And then I hand it back so you can get it yourself.
Because when your words finally line up with your strategy, you don’t just publish good copy. You sell without spiraling, you show up like you mean it, and you stop treating your drafts like an escape room you can’t solve. (Which for me would be all of them.)
"Once you start working with Gerry, you’ll never want to get rid of her."
“I was putting off writing for my service launch for weeks. When I finally started, everything I wrote felt wrong. Even though I was taking a launch course, I was just writing random words that either sounded too professional or too over the top. Now, I have launch copy that is intentional and actually sounds like me. I’ve used it for email campaigns, social media content, and on my website - it’s like having a custom gallery of words that I can use all over my marketing platforms.
And beyond the copy, I know how to talk about what I do in a way that feels right to me and speaks to my ideal clients. Beware, because once you start working with Gerry, you’ll never want to get rid of her.”
Alana, Alana Winchester PhotographyClear messaging changes everything.
Here’s how we can make it happen:
Brand Voice & Messaging Intensive
Messaging, but make it make sense.
We’ll dig into your voice, positioning, and messaging pillars so you finally have a playbook for every piece of copy you (or your team) create. Strategy, clarity, and examples you can actually use — without paying someone to rewrite your words every time.
The G6 Copy Lounge
Copywriting support that sticks around.
Want a copywriter on your team without having to pay an insane retainer fee? Get resources, support, accountability, and my obsessive eyes on your business for a low monthly fee so you can DIY your copy with profesh results.
The strategist who actually gets what you mean.
I’m Gerry — a copywriter turned messaging strategist and mentor. Which means I live for the moment you dump every messy thought on the table, and I hand it back as a clear message you can actually use everywhere.
I’m equal parts strategist and storyteller, with a knack for spotting what makes you different (and making sure your clients see it too).
My clients don’t just get better words — they finally feel confident putting their message out there.
"Gerry made it easy to step outside of my own perspective so I could see the big picture of my business and how my work impacts my clients’ lives."
“She has an amazing ability to capture my messaging while also capturing my voice. I no longer feel self-conscious about my website copy and know that it will help me to attract the right people for my business. Good copywriters are hard to find, and I feel confident about future projects because I have someone I trust to support my business.”
Michelle, The Business Owner’s CoachYour drafts don’t need another “tweak.”
They need a message that makes sense.
Because the right message doesn’t just change how people see your business. It changes how you see yourself.