stop rewriting. start connecting.Copy you can finally trust (and publish without second-guessing).
Messaging strategy, copywriting, and email marketing support.
The problem isn’t that you have nothing to say.
It’s that putting it into words feels more complicated than it should.
You know what you do. You know who you help.
But when you sit down to write, everything starts to feel… fuzzy.
You’ve got copy from 2021, half-baked ideas for offers, and an email list that’s been meaning to get more attention.
And when you do put fingers to keyboard, you tweak, delete, rewrite, and overthink every sentence, and it still doesn’t feel quite right.
Meanwhile, your business keeps moving forward, and your marketing feels like it’s lagging behind.
This is where I thrive.
Like, literally, it’s my moment to shine.
Hand me your rambling draft, 2 a.m. voice note, or “sorry this is such a mess” brain dump, and I light up like a detective with red string and a corkboard.
I pull out the core message — the part that actually matters.
Then I help you turn it into:
Clear messaging your ideal clients instantly recognize themselves in
Copy that sounds like you and builds trust
Words that consistently convert across your marketing without feeling forced
Clients often say, “You just get me.” Which I love! But really, I get your message. Then I hand it back so you can get it too.
Because when your words finally match your business, you don’t just publish better copy, you trust yourself more.
You sell without spiraling, show up like you mean it, and stop treating your drafts like an escape room you’ll never solve (Which, for me, is all of them.)
"Once you start working with Gerry, you’ll never want to get rid of her."
“I was putting off writing for my service launch for weeks. When I finally started, everything I wrote felt wrong. Even though I was taking a launch course, I was just writing random words that either sounded too professional or too over the top. Now, I have launch copy that is intentional and actually sounds like me. I’ve used it for email campaigns, social media content, and on my website - it’s like having a custom gallery of words that I can use all over my marketing platforms.
And beyond the copy, I know how to talk about what I do in a way that feels right to me and speaks to my ideal clients. Beware, because once you start working with Gerry, you’ll never want to get rid of her.”
Alana, Alana Winchester PhotographyHere’s how we get your words working for you.
Clarity when you need it, support when you want it, and copy that does its job.
Brand Voice & Messaging Strategy
Clarity first.
This is for you if you want to get your message and voice sorted before you write, rewrite, or outsource another word.
I’ll zero in on your voice, sharpen your positioning, and define clear messaging pillars so you always know what to say and how to say it.
Sales Page
Copywriting
Done for you.
This is for when you’re ready to stop explaining your offer and let the page do the work.
I’ll write sales page copy that sounds like you, differentiates your offer, and supports informed decision-making for your audience.
Sales Page or Website
Audit
Zoom out.
When your copy is almost there, but you want clarity before making changes or deciding to outsource.
You’ll get strategic feedback and clear next steps so you can move toward conversions, confidently.
The G6 Email
Lounge
Ongoing support.
Looking for email marketing support without the done-for-you price tag?
G6 gives you practical guidance, weekly prompts and reviews, and ongoing support. So you can nurture, launch, and stay connected through email without doing it all on your own.
The strategist who actually gets what you mean.
I’m Gerry — messaging strategist, copywriter, and email marketing mentor.
I help business owners find the words that sound like them and connect with the right people. Which means your marketing reflects the business you’ve actually built. (And not the scrambled version hiding in your drafts).
Because when your message clicks, so does everything else: your confidence, your copy, and the way clients connect with you.
"Gerry made it easy to step outside of my own perspective so I could see the big picture of my business and how my work impacts my clients’ lives."
“She has an amazing ability to capture my messaging while also capturing my voice. I no longer feel self-conscious about my website copy and know that it will help me to attract the right people for my business. Good copywriters are hard to find, and I feel confident about future projects because I have someone I trust to support my business.”
Michelle, The Business Owner’s CoachThe right words don’t just change how people see your business.
They change how you see yourself.