When the work you do has outgrown the words you use

The Copy Glow-Up

Your one-week makeover for copy that lives up to the brand you’ve built

You’ve been side-eyeing your website, sales page, or email sequence for months now.

You know it’s… fine. But it’s not FINE-fine.

Like:

—Your sales page is technically accurate but has the personality of a beige filing cabinet.

—Your website still talks about that offer you retired in 2022.

—Your email sequences exist, but they’re just… sitting in inboxes like awkward party guests waiting for someone to bring out the canapés already.

And meanwhile, the work you actually do? The results you get for clients?

That’s not just fine — it slaps. And you’ve got the receipts, results, and rave testimonials to prove it.

Which means right now your words aren’t making it obvious you’re the best choice. Instead, you’re stuck with:

–Crickets in your inbox

–Leads who aren’t a fit

–That slow, sinking feeling you’re undercharging for the literal gold you deliver

And honestly? Writing and rewriting your own copy is a whole other job; one you don’t have the time, brainspace, or desire to slog through.

But you still absolutely deserve copy that lives up to the quality of your work, reflects the brand you’ve built, and makes it easier for dream clients to say YES.

Because it’s not that your business isn’t working — it’s that your copy isn’t keeping up.

But imagine if your words finally closed the gap.

If the copy on your site, in your emails, and on your sales page all sounded like you, showing off the transformation you deliver, and making it obvious you’re the go-to choice.

When that happens, you have copy that feels effortless to share. Copy you’re actually proud of… because it reflects the brand you’ve built, not the one you left behind.

No more corporate marketing vibes. No more outdated offers haunting your homepage. No more cringing before you hit “publish.” Just clear, confident copy that makes the right clients think, ‘Oh, this is for me.’

And the best part? Getting there doesn’t take months, a full rebrand, or a 37-step funnel.

Hi! I’m Gerry.

Copywriter, editor, and translator of business genius into words people want to read.

And here’s what that actually means: I think strategically without even realizing it. I cut through the fluff, ignore the “shoulds,” and get straight to what actually matters: your positioning, your message, and your voice. Clients always tell me they feel relieved after working with me. Like someone finally saw the brilliance they’ve been trying (and failing) to put into words.

My approach is simple: copy doesn’t have to be stuffy to be professional. It just has to sound like you — the version of you your best clients already trust, respect, and rave about.

And the best part? You don’t need another template you’ll tweak forever or a $10K rebrand that takes six months to see results. 

Cue the dramatic reveal music for...

The Copy Glow-Up

Your one-week copy makeover that turns outdated messaging to words that match your impact.

Instead of dragging yourself through months of rewrites or sinking into another rebrand spiral, you’ll have me in your corner revising, repositioning, and refining your words until they feel effortless, aligned, and impossible to ignore.

By the end of your Glow-Up, you’ll have…

  • Copy that’s finally caught up to your business. No more “before photo” words holding back an after-level brand.

  • A brand voice that’s actually on-brand. So the “does this sound like me?” panic is gone before you ever hit publish.

  • Messaging that draws in the right clients. Like the perfect haircut that makes people ask, “where did you get that done?”

  • An easier sales process. When your copy fits, you don’t need to over-accessorize with endless calls or gimmicks.

  • Relief (and maybe a little giddiness). Because it’s finally done… like that pedicure you kept putting off since last wedding season.

It’s time for your copy to glow the fuck up.

Here’s what’s included:

Strategic audit of your existing copy
Like an in-depth closet clean-out: we keep what works, ditch what doesn’t, and make a plan for the glow-up.

60-min kickoff call to set direction and goals
So we’re aligned from the start and you can stop wondering “what’s actually going to change?” (Think: a mood board, but for your brand voice.)

Full copy revisions + rewrites grounded in strategy + voice
Your same offers, dressed to kill. Every word fits, flatters, and works like a charm.

Two rounds of edits
Because even the best outfit needs tailoring.

Final polished, publish-ready draft
So you (or your designer) can drop it straight in and strut — smug grin optional but highly reccommended.

SKIP ALL THE SHIT YOU HAVE TO LEARN & STEAL MY BRAIN INSTEAD, LIKE TAYLOR:

“The thought of launching an offer was really overwhelming on my own. What do I write in my sales page? What do I share in emails? Are my emails actually doing anything for my business?”

With G6, I’m able to skip all the shit I have to learn and just steal from Gerry’s brain instead. I’m still learning and growing, but I don’t have to do it on my own. She’s my quick hack to improving my copy and getting it done.”

taylor, social media manager & coach

What one week of glowing up your copy actually looks like

Day 1: Strategy Call
We kick things off with a 60-minute call to set direction, goals, and vibe. Think of it as trying on outfits before we decide which one gets the spotlight.

Day 2–3: Revisions + Rewrites
I disappear into my copy cave (no hidden cameras, sadly) to reposition, revise, and rewrite your copy. You get to sit back while your words hit the salon.

Day 4: Feedback + Edits
You review the first draft and share your thoughts. We tweak, tailor, and tighten so it feels just right.

Day 5: Final Glow-Up
You walk away with a polished, publish-ready draft that finally matches the brand you’ve built — and makes you actually excited to use it.

You don’t need another template you’ll tweak forever or a $10K rebrand that takes six months.

You need a smarter way to level up your copy: fast, focused, and built on what already works.

To the salon! The makeover montage, but for your words.

CONSISTENT ACTION OVER PERFECTIONISM AND OVERWHELM

When you’re DIYing your copy, there are SO MANY things you could be doing that it’s hard to take any action at all. With ongoing direction, support, and accountability, G6 helps you progress towards your marketing goals every week. Even if it feels messy.

STRATEGIC TESTING OVER TRIAL AND ERROR

I’ll save you the spaghetti at the wall analogy (even though it’d be super apt right here), but intentionally testing messaging and copy feels way better than flying fusilli. 

KNOWING HOW TO EXPRESS YOUR IDEAS OVER HAVING A MILLION IN YOUR NOTES APP

If you’ve got a doc full of great email ideas that never get turned into actual emails, it literally doesn’t matter how great they are. When we work together, you’ll learn how to say all those awesome things so your audience can benefit from them.

REFINING YOUR VOICE OVER OUTSOURCING YOUR COPY

Copywriters charge a fair chunk of change (and for good reason). But sometimes you either can’t fit those fees into your budget, or you don’t want to hand over your copy to someone else. With professional done-with-you support you’ll get to share the load and save some Gs, all while maintaining full ownership over your copy.

EXPERIENTIAL LEARNING OVER ENDLESS GOOGLING AND ONLINE COURSES

You could probably learn everything you need to know through free resources, books, and blog posts. But that would take approximately 86 years. G6 is here to help you learn what you need to know as you go, saving time and brain cells.

GAINING CONFIDENCE OVER STAYING STUCK

There’s a crazy thing that happens when you start taking action: you gain a shit-ton of confidence. And when you gain confidence, you stay motivated and committed to your goals. When you’re motivated and committed to your goals, you see results. And when you give a moose a muffin, he’ll want some jam to go with it.

To the salon!

membership options
$97 CAD/month

– 30-minute 1:1 call in your first month

– Weekly copy review

– Monthly group Q + A call

– 1:1 support between calls

– Copy resources and templates

$250 CAD for 3 months

– 30-minute 1:1 call in your first month

– Weekly copy review

– Monthly group Q + A call

– 1:1 support between calls

– Copy resources and templates

— Save some Gs

$475 for 6 months

– 30-minute 1:1 call in your first month

– Weekly copy review

– Monthly group Q + A call

– 1:1 support between calls

– Copy resources and templates

— Save more Gs

You deserve copy that leaves you feeling SO FLY LIKE A G6.

The Copy Glow-Up is a perfect fit if you’re a:

Seasoned service provider that knows the value of your work but feel like your copy is dragging you down.

Coach or creative entrepreneur looking to pull your website into the era you’re actually in, not the one you’ve outgrown.

Course creator or online educator with sales pages that explain the offer but don’t actually sell it.

Business owner tired of placeholder copy and ready for messaging that pulls its weight.

The Copy Glow-Up can be your fitting room moment even if you:

  • Aren’t “a writer” (that’s literally the point).

  • Have been procrastinating on this forever (the Glow-Up is built for fast decisions and quick wins).

  • Feel nervous a week isn’t enough time (spoiler: it is when the process is this focused).

  • Have already rewritten your copy a dozen times and still hate it (fresh eyes = game-changer).

“Before joining G6, I was all over the place with my emails. Working with Gerry gives strategy to my email marketing, and I know that every week I have to submit something or she’ll come after me (kidding). G6 gives me structure and accountability, and I know that any time I submit something to her, it’s going to come back like gold so I feel confident and excited about sharing it with my audience. Now that I’ve been working with her, I’ve been able to send out a weekly email which is something I never would have done on my own.”

alana, brand photogrpaher

The G6 Copy Lounge Commitment

Obviously I can’t guarantee specific results because that would just be pulling shit out of my ass and that’s not my vibe. But what I will promise you is my undying love and affection for commitment to your copy. This offer is designed to be a high-touch, supportive environment where you can show up as you are, learn in the ways that work for your brain, and ask as many questions as you need.

G6 isn’t a one-and-done copywriting service. It’s having a copywriter on your team forever. (Or, like, for as long as you’re in it.)

say yes to the dress
K, so I’ve decided that sweatpants and pearls are a match made in heaven. (Yes, I am in fact a millennial…how did you know?)

I’ve wanted to be a writer since I was a little kid. I’m pretty sure my first story was about a woman being stranded in a dinghy in the middle of the ocean and losing her bananas from drinking sea water. Deep, right?

The thing is, it took me a loooong time to find the courage to call myself a writer. Was I good enough? Smart enough? Funny enough?

But what it finally came down to was, “Am I me enough?”

Because as soon as I started sharing what I was actually thinking, feeling, and experiencing, my writing began to resonate with the right people (AKA my ideal clients).

And this is something I’ve seen over and over again with my clients and G6 members. When they find their own unique voice they not only feel more confident in themselves, they also start to see results from their copy.

If you’re ready for copy that speaks directly to your dream clients in the ways that feel right for you, I literally can’t wait to help. Like I actually already have my boarding pass and my pearls.

Writer’s block? We don’t know her.

FAQs

  • The G6 Copy Lounge is a copywriting support membership designed to help you write high-converting, on-brand copy with more confidence and less stress. You’ll get expert feedback, resources, and community support so you’re never stuck staring at a blank page again.

  • You’ll get access to ongoing 1:1 support with me, monthly group calls, copy resources and templates, and a weekly copy review. Basically, you can get expert eyes on your copy when you need it and connect with other business owners who get it.

  • This is exactly why The G6 Copy Lounge exists! You don’t have to be a professional copywriter to write effective copy. I’ll help you refine your messaging, structure your sales copy, and make your words work for you (and your dreamiest clients).

  • Most copy projects drag on for weeks (or months), cost $$$$, and leave you buried in drafts and decisions.

    The Copy Glow-Up is faster, leaner, and focused on what you actually need right now. In one week, I take the words you already have and rework them with high-level strategy, brand voice, and polish — so your copy finally matches the business you’ve built, without burning everything down or waiting six months for results.

  • Totally up to you! We can chat about your goals and current projects to help you prioritize the work and get shit done. Current G6ers find the weekly copy reviews and monthly calls are a great tool for keeping them on track with their writing. But basically I’ll be here when you need me!

  • With a monthly commitment, you can cancel anytime. The 3-month and 6-month options are paid in full and nonrefundable (cuz they’re a fucking deal). Feel free to message me about extenuating circumstances!

  • You’ll get immediate access to The G6 Copy Lounge in ThriveCart, where you can access copy resources and submit your copy for review. I’ll also send you a welcome email with all the deets so you can put call times in your calendar, book your 30 minute 1:1 call with me, and get writing. 

Makeover montage but for words.

membership options
$97 CAD/month

– 30-minute 1:1 call in your first month

– Weekly copy review

– Monthly group Q + A call

– 1:1 support between calls

– Copy resources and templates

$250 CAD for 3 months

– 30-minute 1:1 call in your first month

– Weekly copy review

– Monthly group Q + A call

– 1:1 support between calls

– Copy resources and templates

— Save some Gs

$475 for 6 months

– 30-minute 1:1 call in your first month

– Weekly copy review

– Monthly group Q + A call

– 1:1 support between calls

– Copy resources and templates

— Save more Gs

“I was wasting so much mental energy second guessing the strategy and effectiveness of my copy. With G6, I have professional feedback that helps me take action, and I spend less time in a perfectionistic nightmare. I have confidence and peace of mind knowing that parts of my funnel have been looked at by a professional. But it’s more than just confidence, it’s one less thing on my worry list, which is a big deal. In G6, I know I’m taken care of. I feel we’re a team, and I love it.”

michelle, leadership coach & consultant

If you’re staring at your copy projects thinking, “Where the fuck do I even start?”

Start here.

DIY copy doesn’t have to sound like DIY copy.

Hey, before you go, there’s one thing I want you to remember:

Copywriting is a skill you can learn. 

From feeling less alone and stressed in their businesses, to feeling excited (instead of embarrassed) to send emails to their lists, to getting more leads, to actually showing their personality in their copy, I’ve seen “I’m just not a writer” turn into “I’ve got this”.

And whether or not you choose to join me inside The G6 Copy Lounge, I’ll be cheering you on (probably from the couch) as you take the next step in your business. 

But if you DO…I promise not to refer to it as the mile high club!! Maybe like once just for giggles lol.

xxG