The Email
Autopsy.
You sent the email. You liked it. You might have even been a little proud of it.
And then… nothing. Or close to nothing.
Here's what nobody tells you when you're trying to figure out your email marketing: If an email's underperforming, it's rarely because "the writing is bad." It's usually because it's disconnected from the things that actually make an email work: your buyer, your offer, your expertise, your main message, or your CTA. And when one of those is off, the email can sound fine and still not do its job.
This autopsy walks you through all five, scores your email across each, and tells you exactly where the disconnection is happening. Then it tells you what to fix first.
Before you click:
Go grab the email you want to autopsy. A newsletter, a launch email, a welcome sequence email, a reconnection email to a ghosted list, even one you drafted and never sent. Whatever's been bugging you recently, pull it up in another tab so you can refer to it as you go.
The more specific the email you're looking at, the more useful the diagnosis.
First, a little context.
One quick setup question, then we'll dive in.
Is this email talking to someone specific about something specific?
This email connects to something my reader is actually thinking about or dealing with right now.
There's a moment in this email where my reader would feel directly spoken to.
Does this email do a job inside your bigger sales picture?
There's a clear line from this email to something I actually sell.
After reading this, my reader would know what to do next if they wanted more from me.
Does this email show why you're the right person to solve this?
This email has a take or a point of view only I would have.
The reader can feel my brain on the page, not just information.
Is there one clear idea that doesn't get muddled along the way?
If I had to sum up this email in one sentence, I could do it without cheating.
Every paragraph is doing work for the main point. Nothing wanders.
Does the next step feel like the logical next thing, or a random swerve?
The call to action feels like the natural continuation of what I just said.
A reader wouldn't feel "sold to" or confused about what I want from them.
Okay. Here's what's actually going on.
The breakdown.
Here's how each connection point scored. The lowest one is the weakest link, and the one we'll prescribe for.
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So now what?
You just ran an autopsy on one email. That's one data point.
The real shift happens when every email you send goes through this lens before it leaves your drafts folder. Every week. With someone actually looking at your stuff and telling you where the disconnection is and how to strengthen it specifically for your business, offers, audience, and voice.
That's what I do inside The G6 Email Lounge. It's $127 a month, which is less than copywriters charge to write one email. The Lounge is built for the person who just ran this autopsy and thought "shit, I need someone looking at ALL my emails this way."