You sat down, wrote the email, and maybe even
felt a little proud of it.
Then you hit send and… you're just not sure.
Does anyone even care? Did it do anything? Is this even worth it? Who knows!
Sure, you can review your open rates, click-through rates, and sales numbers. But those stats won’t tell you what to change and how to change it to build stronger relationships and make more sales.
And on top of that, it's really hard to see your own email clearly.
You wrote it, so you already know what you meant. And every time you re-read it, you just fill the same gaps with the same assumptions. You're too close to it to catch what's missing. What you need isn't another read-through, it's a way to see the email from the outside.
Oh hi! I'm Gerry.
And it's my job to help you see your emails from the outside.
Convenient, right?
As an email strategist, I’ve reviewed hundredddsss of emails from service providers who want to make their emails more effective. Over the years, I noticed the same pattern kept coming up: the writing was fine, but it was disconnected from the strategy that makes emails connect, resonate, and ultimately, convert.
Fundamentally, there are five elements that make an email great*.
*And by great, I mean it feels good to send and it’s helping your buyer make an informed decision about working with you.
A connection-based and conversion-focused email has to be connected to your buyer, your offer, your expertise, your main message, and your call-to-action.
When one of those is off, saying the same thing a different way won't help, because the problem is the strategy underneath the words.
The good news is that once you can see which pieces are missing, it gets so much easier to improve every email you write.
That’s why I created the Email Check-Up.
It’s a quick set of questions that shows you what your email is doing well, where it’s losing people, and what strategic element you should focus on first.
"Foundations: yes. One or two weak links: also yes."
Lovely email! But where does it lead?
Your emails are swirling around your business instead of building toward it…
What people are saying about the Email Check-Up
“This was awesome. It made me realize that my lead magnet is doing such heavy lifting, and then I’m not doing enough with these leads in my emails! It really got the wheels turning for me on how I could improve my email strategy overall.”
— Taylor, content strategist + coach“Thank you! This was super helpful. Email marketing is a big goal for me this year and now I know exactly what I need to do to.”
— Check-up Subscriber“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— sarah, thrift store ownerRun the check-up and you'll walk away with:
A more strategic way to look at your emails. Instead of staring at a draft wondering if it's any good, you'll know what an email needs to actually do its job, and you'll start seeing your own writing through that lens.
Confidence in what you're sending. Because when you understand why an email works, you can trust your own judgement and let go of the overthinking.
The consistency you're after. When you trust that what you're sending is strategic, emails stop feeling like a shot in the dark and showing up gets a lot easier.
A strong starting point, named for you. So you can stop guessing every sentence and fix the thing that'll make the biggest difference first.
The 5-point framework itself. So you can run a self-check-up on every email you send from here on out.
This is for you if you’ve been told to “write better emails” but nobody’s told you what needs to be better.
Here's how the Email Check-Up works:
1. You answer 10 quick questions, rated 1-5 about how your email connects to your buyer, offer, expertise, main message, and CTA.
2. The check-up scores your email for you and breaks it down point by point, so you can see what's working and what needs some love.
3. You get your starting point and a fix that's specific to it, so you know what to do next.
Pssst… I'll also send the link to your inbox, so you can come back again and again. Look for an email from Gerry Tait. (Peek in the promotions folder if you can’t see me right away!)