You can't really tell if your emails are working.
The Email Autopsy is a 10-minute diagnostic that scores your email across 5 strategic checkpoints, so you can see what's working, where it's losing readers, and which checkpoint to address first.
"Foundations: yes. One or two weak links: also yes."
Your offer connection is the weakest link.
Your emails are swirling around your business instead of building toward it…
The trouble is, it's really hard to see your own email clearly.
You wrote it, so you already know what you meant. And every time you re-read it, you just fill the same gaps with the same assumptions. You're too close to it to catch what's missing. What you actually need isn't another read-through, it's a way to see the email from the outside.
Here's what hundred of email reviews have taught me: when an email isn't doing its job, it's rarely because the writing is "bad." It's usually because it's disconnected from one of the five things that actually make an email work: your buyer, your offer, your expertise, your main message, or your CTA. When one of those is off, saying the same thing in a different way won't solve it. Because the problem is actually the strategy underneath the words.
The good news is that once you can see which pieces are missing, it gets so much easier to improve every email you write.
Run the autopsy and you'll walk away with:
- Your email's score across the 5 connection points, out of 50. So you know if it needs real work or just a tweak.
- Your weakest link, named. So you can stop guessing at the problem.
- A specific prescription for said weakest link, with a concrete fix you can implement right away.
- The 5-point framework itself, so you can run this autopsy on every email you send from now on.
Here's how the Email Autopsy works
- You answer a few questions about your email. Ten quick check-ins (rated 1 to 5) about how your email handles the buyer, the offer, your expertise, your main message, and your CTA.
- The autopsy scores it for you. Out of 50, with a breakdown across the 5 connection points so you can see exactly what’s working for you and what needs some love.
- You get a personalized prescription. Specific directions to improve your weakest connection point so you know what to do and how to apply it.
Pssst… I'll also send the link to your inbox, so you can come back again and again. Look for an email from Gerry Tait. (Peek in the promotions folder if you can’t see me right away!)
Hi, I'm Gerry.
I'm an email strategist for service providers, coaches, and creatives. I've reviewed hundreds of emails from people trying to figure out why their email marketing wasn't doing anything, and the same pattern shows up every single time: the writing is fine, but something strategic underneath is missing.
I built this autopsy so you can spot that pattern in your own emails before you send the next one.
See also: Oxford commas, always. Pearls with sweatpants. Silly songs about my dogs.This is for you if…
- You're a service provider, coach, or creative who sends emails and isn't sure if any of them are actually doing anything.
- You've been told to "write better emails" but nobody's told you what exactly needs to be better.
- You've rewritten the same sentence four times and still can't tell if it's the problem.
- You want a real diagnostic, not another "5 tips for stronger subject lines" blog post.
Basically, you're ready to figure out what's actually going on so you can fix it and keep moving forward.
Real people who've had me look at their emails:
"Omg it actually feels like copywriting now, not just brain dumping. My emails are intentional, strategic, and engaging. I’m not bored writing them, I feel more confident sending them, and I'm sometimes shocked by the words I end up with!"
Taylor, Instagram Coach + Content Creator
"She's helped bring out the 'me-ness' in my writing in a way I couldn't access on my own."
Rochelle, Custom Baker
"I know that any time I submit something to her, it's going to come back like gold."
Alana, Brand Photographer