HOW TOUse Email Marketing To Sell Your Stuff
A free guide to the 7 strategic emails that build trust, shift beliefs, and help your audience make a decision about your offer.
If your emails feel like a mix of updates, random stories, and “I should probably send something”… this is why.
You sit down to write and either:
you don’t know what to say (so you decide to just skip this week)
or you write something that sounds fine (but also a bit… generic and safe?)
So every week feels like starting from scratch. And you have no idea if what you’re sending is actually helping anyone take the next step (no replies, no clicks, nothing to tell you it made an impact).
No wonder email feels like just another task instead of a worthwhile marketing tool.
So what’s the alternative?
Writing emails that have a specific job.
So instead of trying to come up with something “valuable,” you know exactly what your email needs to do and how it helps your reader move closer to a decision.
Inside This Guide, You’ll Get:
A breakdown of the 7 emails that help your audience move from “that’s interesting” to “I’m ready.”
They’re not generic prompts or content ideas. Each one is designed to do a different job in the decision-making process:
“This Is What You’re Dealing With”
So your reader feels immediately seen (and keeps reading)“This Was Me”
To build trust without trying to “prove yourself”“Why You’re Still Stuck”
To shift how they see the problem and set up your offer as the solution“This Could Be You”
To make the outcome feel realistic and within reach“Why My Way Works”
To show your approach is different and why that matters“But What About…?”
To handle hesitation before it turns into a no“This Is Right for You If…”
So they can actually decide instead of lurking
You’ll find clear direction on how to write it along with an example from my own email so you can see what the strategy looks like IRL.
Keep it open while you’re writing your weekly email (or looking for encouragement to start!), or use it to plan your next sales sequence.
This Is For You If…
You open your email service provider and immediately think, “what am I even supposed to send?”
Your emails end up being updates or stories with no real direction
You’re consistent for a bit… then disappear because it starts to feel pointless
You know email marketing matters, but you’re not convinced yours is working
You want your emails to feel intentional, without planning everything a year in advance
Hey fellow emailer, I’m Gerry.
As an email strategist and copywriter for service providers, coaches, and creatives, I’ve reviewed over 500 emails (like literally, that’s my job).
And the same thing keeps showing up:
The emails are well-written, and the person is clearly good at what they do.
But they’re often not actually leading people to the offer.
They’re not:
shifting how the reader sees their problem
building belief in the approach
or helping someone feel ready to take the next step
That’s the gap we’re going to fix.
Because when your emails have a clear job, they naturally start connecting your:
expertise
message
and offer
This guide shows you what types of emails to send so your subscribers open, read, and click through (so they can read your sales page or book that discovery call).
get the guide:How To Use Email Marketing To Sell Your Stuff
Here’s how it helps:
